Fashion Lookbook Photo Delivery to a Brand

A proofing gallery has one shared set of picks. While picks are switched on, everyone who opens the link is writing to that same set.

Nothing in the gallery stops a second person from picking. The rule has to live in your brief, not in the software.

So name the approver in writing. It might be the creative director, the head of design or the e-commerce lead.

Everyone else at the brand can look. They send their views to the approver, and the approver marks the gallery.

There is a practical reason for this as well. Another viewer’s changes only appear after a page reload, so two people picking at once will not see each other’s marks as they go.

Set the approver’s name as the gallery’s client name before you send the link. Comments are signed with that name, and the page never asks the commenter who they are. If no name is set, every note is signed "Client".

Split the gallery into one section per look. Name them the way the brand names them: Look 01, Look 02, or the style codes from the line sheet.

The approver does not click into anything. The whole shoot is one scrolling page, with a jump-to bar at the top that lists every look and its photo count.

That bar is what makes a large lookbook reviewable in one sitting. The approver jumps to the look under discussion, decides, and jumps to the next.

Photos you have not placed in any section show first, under "Highlights". That is a good home for the hero frames you want seen before anything else.

Sections organise the page. They do not add room. The photo ceiling counts the whole gallery, every section included, so a collection that goes past it is split across more than one gallery. The figures are in the table further down.

There are no passwords per section. The gallery password covers every look at once.

Picks are made in the full-screen view. One tap on the photo stars it, and a double tap loves it. Star and heart buttons do the same thing for anyone who prefers to click.

Use the two levels for two decisions. A star means shortlist. A heart means this is the select for the lookbook.

Colour labels add a third axis. They are off by default and switched on per gallery. The colours are Lightroom’s five: red, yellow, green, blue and purple.

Agree what each colour means with the brand before the round. The table below is one workable key for a lookbook.

Each photo carries one label, and everyone with the link sees the same one. Tapping the current colour again clears it.

The filename shows in the full-screen view and at the top of the comment panel. That matters when the brand’s merchandising team refers to frames by name.

Comments are off by default and switched on per gallery. Once on, the approver can open a note on any photo.

The note can include a drawing made directly on the photo. Circle the loose thread, mark the crease on the sleeve, outline the flyaway hair. The drawing is saved with the note.

A note can also be a drawing alone. For a retoucher, a circle on the right spot often says more than a sentence.

You get an email when notes come in, grouped so a busy review session does not flood your inbox. Comments send email only, not a phone notification.

Your replies appear in the same thread with a photographer tag. A question about a crop gets answered next to the frame it is about.

For a fuller method on sorting those notes into fixes, preferences and paid retouching, see how to handle client photo revision requests. The mechanics of comment threads are covered in the guide to a proofing gallery with photo comments.

When the approver is done, they press "Send my picks" in the bottom tray. On the last photo the same button replaces "Next".

The confirmation asks for a name and an email, and warns that sending locks the picks. The name and email typed there replace the gallery’s client name and email.

After sending, the star and heart buttons disappear. Labels and comments keep working, which is exactly what a retouch round needs.

You are told three ways: an email with the loved and starred counts, an entry in your activity feed, and an iPhone notification if picks notifications are on in the app.

If the brand changes its mind, "Reopen picking" in the studio unlocks the round. The existing picks are kept. The approver is not notified, so tell them yourself.

Selects go to retouching without leaving the gallery. Two separate marks show the brand where things stand.

When you mark a note done, it is struck through and a "Retouched" chip appears on that note.

The badge on the photo itself is a different flag. You set it per photo on the retouch round page, and the photo shows a green check with the tooltip "Retouched".

Once picks are sent, the approver also sees a progress pill that reads "X of Y picks retouched". It counts the retouched flag across the chosen photos, not the finished notes.

On your side, the round starts in Lightroom Classic. The plugin pulls the selection back by filename: a star becomes three stars, a heart becomes five stars plus a Pick flag, and every pick lands in a collection named after the gallery.

If you retouch in Capture One, "Export picks (.txt)" gives a plain list of filenames, loved first and starred after. The file does not mark which is which, so note where the hearts end. The art director proofing workflow covers this handback in more depth.

Finished lookbook files go out as a full-resolution ZIP attached to the gallery. It is a paid feature, and the limits are in the table below.

The brand sees how many days the ZIP stays available. Uploading a new ZIP replaces the old one and restarts that clock.

You get an iPhone notification when the client opens the full-resolution ZIP, if download notifications are on. A proof ZIP or a single photo download does not send one.

Know what the download switch does before you rely on it. Switching downloads off hides "Download all photos", the per-photo download button and the proof ZIP. It does not hide a live full-resolution ZIP.

After picks are sent, the page can also show social-crop buttons for Story, Post, Square and Wide. Each one downloads every pick, centre-cropped from the proof in the browser. The brand cannot choose the framing, and the download switch does not remove them.

Tell the brand these crops are convenience files for a quick post. The campaign crops still come from you.

The gallery sits on your own subdomain, carries your studio name and logo, and shows no platform branding. A password can be added, and the brand installs nothing and creates no account.

These figures were checked in the product code on 16 September 2026.

The brand reviews inside its own asset management system. Some fashion houses run approvals in their own software, with versioning and sign-off trails. Deliver into that system. A photographer’s gallery competing with it makes the round worse.

Several people must sign off separately. There is one shared set of picks and one signature on comments. If the brand needs a recorded approval from each of three people, this is the wrong shape of tool.

Your studio has several logins. There are no seats or roles. A two-person studio shares one account.

The brand wants RAW files. The gallery hosts JPEG proofs. RAW files and masters stay on your own drives.

You sell prints. There is no print store and no commission. A studio that earns from print or wall-art sales should keep a platform with a store.

This page states no external figure. Every product behaviour and number above was checked in the clientgallery.io code on 16 September 2026: picks and the send lock, colour labels, comments with drawings, sections and the jump-to bar, the retouched marks, the download switch, social crops, the full-resolution ZIP, the Lightroom import, and the plan limits.

• clientgallery.io pricing and fair-use figures, checked 16 September 2026, https://clientgallery.io/
• clientgallery.io Lightroom Classic plugin, checked 16 September 2026, https://clientgallery.io/lightroom